Adwords/PPC Account Audit and Actionable Strategic Recommendations

Google Adwords can be a very cost effective way to send targeted and relevant customers to your website. The ability to laser target specific keywords, which express the customer’s purchase intent, enables us to capture customers at the end of the buying cycle.

However, if poorly managed, it can be very expensive and loose its effectiveness. Poor Adwords management will also cause a loss of potential business opportunities. To ensure that you maximise the impact of your campaigns and ultimately your costs per conversion, and return on investment (ROI), a periodic audit is necessary.

Whether your Adwords account is managed by an agency or an in-house professional, you need an independent third party Adwords Expert who can provide an objective audit and bring a fresh perspective to your account setup and campaigns. Contact me today for a free initial Audit.